v isual identity system for an academic event developed in the 4th semester at an ESPM Junior Company, supervised by Professor Luciano Cardinalli.
I suppose that you probably don't know, the Design Lab is an entity of the design course where there is a sieve only with students of the design course who are in the 4th semester.
The student show is an event celebrated by the student body and faculty of ESPM (Escola Superior de Propaganda e Marketing) in order to reward and reveal highlights among students and their most prominent academic projects in the graphic design course
Previous visual identities always had an orthogonal layout of the graphic elements, such as the example of the 5th exhibition in 2016, and at the request of Professor Dr. Marcello Montore wanted it to have something different from the others, as if it showed the beginning of a new cycle of the show.
With a graphic solution, I developed this visual mass forming an arrow indicating a new beginning or a new way of organizing the student show from now on, like an arrow pointing to the future.
