Editorial project developed by: In Hwan Oh, Tamy Shimada, Gabriel Bittante and I! During the 3rd semester oriented by: Marise Chirico, Vivian Strehlau, Mara Marta, Paula Scilag and Patricia Amorim
The magazine project is the project for the 3rd semester, where we have to develop a magazine with a chosen theme.
Me, In, Tammy and Gabriel, have the travel theme, and from that theme we make a cut aimed at a specific audience, in this case elderly people.
Thus, bold was born a quarterly magazine that follows the concepts of Lilian Osmo, and Professor Cláudia Weber, so that we could have an idea of the challenges that the public faces, these concepts are better explained in this link.
Mission bold
Encouraging the elderly
seeking knowledge and new
experiences through carrying out
tourist activities.
We try to support those who don't
only accepted the arrival of the third
age, but also embraced this
new phase of their lives. In this way, the
empowerment of the elderly presents itself
as the core of our mission.
In this way, the adoption of a minimalist brand identity proves to be the best option to serve the public fifty-five or more years old, since this clean and objective aesthetic helps in the visual and cognitive understanding of the elderly individual.
The insertion of short texts is sought so that reading the magazine does not become dense and tedious. In addition, the approach focused on photography allows for a lighter and more dynamic reading.
Suport elements
column illustrations
section markers
color palette
quotes and eye marker
photo color palette
More projects!
