Free theme infographic developed individually in the 2nd semester of the design course guided by Professor Marcelo Pliger
My father always worked with car wheels and tires, and he introduced me to the automotive world, in addition to teaching me the “family business”.
A common scene from when I used to help my father more often in the workshop, when we were going to mount some tires on the ready-made wheels he would always turn to me and ask me “which side of the tire goes in front?” and sometimes I found myself lost in front of the various technical information that is printed in relief on the tire walls.
So when Professor Marcelo Pliger presented the work on a free theme infographic, it seemed obvious to me that I would make one about my knowledge about tires
With all the information organized, it was time to present it visually, the typography used in these graphic pieces is usually grotesque like Helvetica, for having these neutral characteristics without serifs and almost weightless, excellent for a more visible text, the typography will use was the Graviola sans, because it is a sans serif, has a wide range of weights, and has a gesture in its strokes that brings more personality to the project, without compromising the readability of the information.
As the information is reliefs of the rubber of the tire itself, the reading of the information is difficult to read clearly in a photograph, for this reason a vector drawing was adopted to illustrate the tire, the yellow background color was also chosen because it is a color with greater luminosity of the chromatic spectrum, which makes a good contrast with the characteristic black color of the rubber in the illustrated tire and with the text.
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