Visual identidy developed by my self, in constant transformation, the latested version by 2020 oriented By teacher Marcos Mello
My challenge with this project is to represent myself, but how to represent someone who is constantly changing?
I looked for a more modular logo in its graphic composition, referring to those parts that form, transform and build us as people throughout our lives, but it still wasn't enough because these rigid forms of the modules gave me a very clean look, almost international design aseptic, and I don't see myself as something assertive, or at least not as precise as possible but as precise as possible so I tried to apply noise to these rigidly defined parts.
My personal logo is a modular monogram, which when put together form the initials of my name "MA".
This idea of rigid things behaving in a more organic way is also reflected here in these inkblots that help to give meaning to this whole project by explaining the concepts. These smears of misaligned texts bring this lightness in contrast to the square box in which it was printed.
the stains used here in this text have a medium contrast for a sans serif, matching the hard and direct look of the modules used, guaranteeing this portfolio and the other pieces a good readability.
The chosen earthy and grayish colors seek a warm tranquility.
here the semantic panel that brings the aspirational atmosphere to the identity.
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